Who are you Rooting For? Miami!

Its the weekend of the big game. The showdown in Dallas. We want to know who are you rooting for. Because we have already made our selection and Edson is rooting for Miami. That's right, Miami! Um...well..not in the same sense that you would think. Of course if you look at the playoff results, Miami didn't even make it to the dance. But Miami is our February favorite. New England too for that matter.

Let me explain: while the rest of the country has eyes fixed upon the big football contest between Green Bay and Pittsburg on Sunday, Edson has its sights set on the upcoming Miami and New England Boat Shows. For the industry as a whole, there's a lot riding on those events. The Miami International Boat Show is the largest boating event in the country, covering three venues, two marinas and features thousands of new boats and marine products. Edson will be there with our biggest presence ever featuring two booths at the Miami Beach Convention Center; one on the main floor and one in the Electronics Room. The attendance and sales numbers for the Miami Show are often a bellwether index for the success of the marine industry for the upcoming year. People attend from around the globe and if there's a healthy show, there's likely going to be a healthy industry. After the last few years, the marine industry could use a positive boost!

Shortly after the Miami Show, the NMMA holds a big 10 day show at the Massachusetts Convention Center, known as the New England Boat Show. Smaller in size than the Miami event and held entirely indoors, the New England Show is less about the big boat manufacturer and more about the local boat dealer and marina owners. If they're able to sell boats and put those new and used boats into slips for the season, everyone will sleep a bit easier as the summer season approaches. Edson usually supports a few selected authorized dealers at this show and will offer the chance for those dealers to highlight a few new Edson products on the show floor. So we'll be cheering for New England this month as well. And you should too.

Everywhere in the country seems to be covered with snow and ice. So why not come down to Florida to the Miami Show and cheer with Edson? Get warm, get excited about some new boats and root for Miami. We will be there. And we think we are cheering for a winner!